Maintenance & SEO

Keep your site healthy
and easy to find.

Most small and mid-size organizations don't need an agency. They need one experienced developer who knows their site, fixes things before they break, and makes sure search engines and AI assistants understand who they are. That's what these plans are for. You work directly with me, not an account manager.

Maintenance

Ongoing maintenance for WordPress, Shopify, and custom-built sites and apps.

Updates, tested first

  • Core, theme, plugin, and dependency updates on a set schedule, monthly or bi-weekly
  • Every update tested on a staging copy before it reaches the live site
  • PHP and other runtimes kept on current, supported versions

Security, backups, and uptime

  • Malware scan and security check with every pass
  • User and admin account review
  • Firewall, login hardening, and DDoS protection
  • Daily off-site backups, plus uptime and performance monitoring

Support

  • Development hours for content, layout, and feature changes, set per plan: usually a monthly bank that doesn't roll over, or a smaller bank you can use any time during the year
  • Ongoing availability for bugs and outages, with roughly one-hour response on critical issues
  • Optional managed hosting, or I work with the host you already have

SEO

A one-time setup, then monthly work.

Setup

  • Technical audit: crawlability, sitemaps, canonicals, redirects, Core Web Vitals
  • Structured data (schema) so search engines and AI tools know exactly who you are and what you do
  • Google Search Console, Bing Webmaster Tools, and analytics configured correctly
  • Google Business Profile and directory cleanup: one consistent name, address, and phone number everywhere
  • AI search readiness: structured data and clean listings so ChatGPT, Perplexity, Claude, and Google can read and cite the business, plus a periodic check of what they say about it

Monthly

  • Content and page improvements aimed at the searches that bring you business
  • Monitoring rankings, crawl errors, and directory listings
  • Spot checks on how ChatGPT, Perplexity, and Google describe the business
  • A short monthly report in plain language: what changed, what's working, what's next

Plans are scoped to the site. Maintenance runs on twelve-month terms, SEO on six-month terms.

Who it's for

Practices, agencies, banks, destinations, and businesses that have outgrown "set it and forget it" but don't want a big-agency retainer. I've built and maintained sites for banks, universities, destination marketing organizations, and agencies since 2010.

Medical practices have a few extra pieces. I clean up the Google Business Profile and the healthcare directories patients check, like Healthgrades, Zocdoc, Vitals, WebMD, and the ones specific to your specialty. I add schema for the practice, each physician, and each location so search engines and AI tools can read who you are and where you see patients. Forms and booking flows stay HIPAA-compliant, and I keep an eye on how ChatGPT, Gemini, and Perplexity describe the practice.

I also work white-label for agencies that need a dependable developer behind the scenes.

Want to see where your site stands?

Send me the URL and I'll take a quick look before we talk.

Or email me directly:

[email protected]